Fruit House is a creative studio

Crafting work shaped by clarity, purpose, and perspective.

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Led by Design

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Built on Concept

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Delivered with Purpose

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Rooted in Culture

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Directed by SamBryWil

☻ Led by Design ☻ Built on Concept ☻ Delivered with Purpose ☻ Rooted in Culture ☻ Directed by SamBryWil

Featured Work

  • Up Until Now Collective

    Bold identity for a process-led, accessibility focused creative studio.

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  • A green package labeled 'Lost Farm' THC gummies surrounded by pink flowers, green leaves, a watermelon, a dragonfly, a moon symbol, and a compass rose on a black background.

    Kiva Confections

    Packaging support for cannabis edibles multi-market expansion.

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  • Two people having a picnic on the beach during sunset, sitting across from each other on a blanket with plates of lobster and glasses of wine, surrounded by natural scenery.

    SOUL(SIGNS)

    Art direction for a film rooted in rhythm, fantasy, and diversity.

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  • A CD case with a cover image of trees in a dark forest, illuminated by blue light, is placed outdoors on green grass, with a cloudy sky and birds flying in the background.

    Sesame

    Ambient visuals for a synthetic soundscape of pop electronic music.

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  • Two open red bags filled with cannabis buds.

    Medmen

    Asset production across in-house labels. Design meets systems and precision.

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  • A book titled 'Nudes in Armageddon' by SamBryWil resting against a vintage house. The house is labeled as 'Wm. Penn Dining Room' and 'Wm. Penn Diner,' with a small sign indicating 'Sea Food.' The background consists of metallic, reflective flowers with blue highlights.

    Nudes in Armageddon

    A surreal study in vulnerability, spectacle, and survival.

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Capabilities

Creative Direction
Vision, structure, and oversight for projects

Visual Identity
Logos, systems, and brand foundations

Brand Storytelling
Narrative strategy and messaging frameworks.

Editorial Content
Image, layout, and styling direction.

Consulting
Creative input on brand, design, or strategy

Methodology

We lead projects across brand, editorial, and cultural platforms from idea to execution.

Everything we make is rooted in concept, led by design, and executed with purpose. We bring creative leadership and practical systems together to deliver lasting impact across visual identity, editorial, and brand expression.

Interested in working together?
Request a capabilities deck or send us a message about your upcoming project.

Let’s make something real.